Summary

- BevNET.com Announces Top 10 Energy Drinks
- The Energy Of a Growing Market
- The Target - Portait of a Young Customer
- Extreme Sport of Parties
- The Chemistry of Liquid Energy
- Energy Bombs: Handle with Care

BevNET.Com Annunces Top 10 Energy Drinks

According to a recent article by BevNET.Com there are about 200 different energy drinks in the US market only and energy drink sales total nearly $1 billion annually.

Following the trend that seems to consolidate the success of this re-charging drinks, the Web Magazine has launched a contest to classify the top ten energy drinks.

Announced in July, the competition included over 100 energy drinks. The top products were selected based on taste and appearance as determined through a rigorous series of focus groups, interviews, and consumer samplings.

The results of this competition have been published in Septmber and, according to BevNET, the best energy drinks are AMP by Pepsi Cola, KMX Red by Coca-Cola Company Red Bull by Red Bull North America.

Further details about this young and successful market will be published by the web-zine to help the industry experts in following the trends and the increasing popularity of energy drinks among customers.

The Energy of a growing market
Energy drinks were originally pioneered by Asian companies, but they became popular in Eurpèe
in the late 80’s with the arrival of Red Bull.
Red Bull’s 8.4 oz carbonated, caffeine-rich formula became the industry standard for energy drinks.

Energy drinks are a rapidly expanding niche market, and August saw a mainstream player enter the contest for dollars spent in America by young adults searching for functional beverages to increase stamina and alertness.

The market, now estimated to be worth $10 million, has been predicted to grow to $300 million or even as much as $2 billion in the next few years.

Energy drinks are also at home on natural products retailers' shelves and in mainstream grocery stores. Beverages such as Hansen's Energy, Gatorade's Torq, Arizona Ice Tea's Rx Energy or Odwalla's Serious Energy are marketed to healthy people on the go, says Yudi Bahl, an analyst at U.S. Bancorp Piper Jaffrey.

These drinks already are available, but Anheuser-Busch may change the market. "They will take energy drinks to a different level in both branding and distribution," Bahl said. A-B plans to distribute its product through its current wholesaler distribution system.