A great tradition has a brand new look

Black , elegant, ..fascinating Zucca an historical name, more than a hundred years old!
This is the new image that this historical Italian liqueur presents to the public thanks to an intriguing advertising campaign. Light, refreshing, low in alcohol conductive to socializing, with a refurbished image, more modern and up-to-date it has all it takes to satisfy the younger set. With its new, enhanced image it's got quite another lease on life.

Unique, natural, simply incomparable. Until recently it was consumed both as a light (and beneficial!) digestive and as a sophisticated before-dinner drink, usually diluted with seltzer or shaken with ice. Today Zucca is being presented as a modern, socializing drink, a different liqueur, suitable for a wide variety of occasions. A light drink, informal, versatile, thirst quenching, a low proof drink in step with younger tastes.

The aim of the new advertising campaign is to relaunch the liqueur as a fashion and life style object of desire. With this operation the company expects at least 10% growth along with widespread distribution of the liqueur through both the Mass Retailing and Horeca Channels.

In famous Milan's Galleria, bar Zucca is still a perfect venue for urbanites who gather for an aperitif. It represents a new way of drinking, amazing for any time of day, versatile enough for the bar and the home alike. Try it shaken with ice cubes, mixed with sparkling water, or blended with Vanil Zucca, a perfect combination with an exotic note of vanilla.

Visit these web sites

http://www.localistorici.it/schede/pag168.htm
http://www.illva.com/docs/index.html



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